nationwide auto insurance

prototyping & user testing

series of interface variations built and tested

used as interface referent for overseas development team

internally shown as progress toward new web service including a demo to the president of Nationwide Insurance

Lagging behind the rest of the insurance companies, Nationwide was exploring how to implement an on-line auto insurance quoting application. A prototype for user testing was needed that could be easily and quickly updated but yet appear convincingly finished to the tester. Using the established visual, interactive, brand and wireframed guidelines, the prototype was the first “real” culmination of all this previous work.

It is built in Flash for rapid development, but is intended to represent HTML, and the tester was none the wiser. After the initial testing, subsequent updates were made based on the user feedback. Testing data was first sought to confirm the overall flow and process of quoting, but later iterations would focus on interface, interaction, motion, copy and even marketing elements.

Visit the prototype used during the testing sessions

—Robust prototypes for formal user testing were created to get feedback about the efficacy of the ui/ux including motion elements

—Other sessions of testing explored the customer's reaction to the privacy of personal information vs. convenience

—Auto insurance differs by state and the first testing prototype revealed how much the customers know the various types of coverage