American Automobile association

Content a layout designer for a series of travel catalogs

Evolved an existing design that used a smaller print size and more economical printing process. Established a system of typographical styles and color coding to further clarify and structure detailed content.

Art director: Stacy Buttari

—A system of type and color styles makes it easier to flow content

—Powerful spreads of color and imagery helps understand the divisions in types of travel products

—Each of catalogs varies on the same theme but still conforms to same structure