Beacon Health System

Motion + UX

Mission and brand launch

Coordinate and direct print piece

Collaborate with music and sound designer

The regional hospital network needed an art director and motion designer to create and manage a motion piece, music and brochure for The Beacon Way, a campaign for a major re-branding launch event with all senior leadership in Chicago. A new client relationship with Beacon Health System (and Memorial Hospital) was established producing a motion piece showcasing an evolution in strategy and identity. Parts are being used for regional television commercials.

—Conceptual elements from this one off motion piece were later used in regional television commercials.

—Drawing on the idea of a “beacon.” Roving digital light is subtly implemented.