Philosophy of Our Identity

Our company’s identity is created through a unified design program. The design program creates a visual language by defining the components that will be used to present the identity. This manual provides clear guidelines for how these elements are to be used; shows a range of sample applications; and gives the user the tools they need to maintain the Administar identity across all visual communications.

Visual communication is a key component in defining, reinforcing and maintaining a successful identity. There must also be a deliberate sense of continuity and consistency among all graphic communications in order to deliver a consistent message. How messages are presented is equally important to the content of the messages themselves. This requires that communications are designed to establish a unique “visual language” or “voice” that is both unique and relevant in delivering messages from the Administar perspective. In order to create a strong visual communications system, a framework of components and guidelines must be established to insure a consistent presentation of the identity.

Core elements that define our identity:

Accurate > Responsive > Up to Date > Easy to Use > Flexible

A few images have been selected out of the textures and photos collections that represent parts of the identity. Frequent use of these images bolster the impact of the identity. “File Drawers” is reserved for bankruptcy applications while “Hanging Files” is intended for class action material. These primary identity images are available here at high resolution:

The frequent and consistent use of standard trademarks, signatures, colors and typography creates higher visibility for Administar. To establish consistency and inspire creative uses for our identity, this site serves as a set of communication standards for Administar and our creative partners. These guidelines communicate the Administar style, voice, photography, color palette and production standards, both in print and electronic media. This detailed documentation demonstrates the use of the Administar’s core identity assets and a new system across applications.

Please contact our identity expert at identity@administarllc.com for questions related to use and implementation of all identity materials.