Web strategy, interaction design, production & maintenance

The site was completely redesigned to drive the viewer to the most important thing (and formerly impossible to find): products

Univenture manufactures and sells the Safety-Sleeve that encases so many CD's and DVD's. The web site was increasingly becoming an important sales channel for this product and many other disc accessories. To improve the marketing and buying experience, both the large, bulk corporate purchases and individual consumers had to be considered. Marketing provided new direction for the electronic store front for the "surfer" while the navigation was designed efficiently for returning expert user. Brand and marketing: Susan Enderle

—Corporate mission summarized in motion

—Clear product attributes

—Self-contained, animated navigation widget

—Flexible layout elements