Bank One / Chase
Art director and animator for motion piece showing banking services
Animation reduces perceived wait time
Movement is used to express information clearly rather than over complicate this twenty-five minute animated sequence
Bring people back to the retail branch. Customers are loosing sight of what they can do inside the bank, particularly with investment and retirement planning. Four computer driven plasma screens were positioned inside the bank. The goal was to create an information system that conveyed bank services. 2002 Columbus Addy, Citation of Excellence for Sales Promotion Free Standing.
Creative Director: Kyle Musch, Project Director: Sheila Turner, Engineer: Keith McCanless
—Divided into modules, the production work was based on a motion and graphic standard template so that the entire team could work simulataneously