Qualitative Research

Murnieks

 
 

Participants are asked to create a picture of their day. The “Make Tool” Cognitive Map helps illicit information from test participants beyond what they might not otherwise share verbally.

In addition, an electronic method for gathering ethnographic data was devised so that participants could randomly self-report current activities.

 

Qualitative Research Methods

Above: participants creating a “picture of their day.” Below: Bianka explaining her cognitive map to the group. Right: An electronic alternative to ethnography.