Design strategies



Senior digital design students are asked to explore and analyze all the areas of visual communication as it relates to the relationship between  the Cincinnati Art Museum and its patron.

By analyzing the communication needs and opportunities of this prominent local museum, the student’s growing breadth of knowledge can be applied to a real-world client. At the same time, it is an opportunity to explore both practical solutions and blue sky ideas looking at both current communication practices and forward-looking possibilities.

In addition, working closely with seniors in graphic design, students are exposed to a unique opportunity to cover all facets of good communication design, digital or otherwise, for a single entity. The result is a holistic, documented approach to design, or a communication strategy for the Cincinnati Art Museum.

D. Hovenkamp, K. Jutte, R Till and P. Woolridge apply a modular identity and wayfinding system to a series of communication touchpoint inside and outside the museum.

A. Holt and A. Richardson study the interaction of spaces; A. Ogle and K. Wilson propose a navigation system; A. Rosenow and P. Bartenstein investigate wayfinding and perception.

Communication Design Strategies

Communication strategies that bind spaces: alternative pathways, underutilized spaces and integrated, interactive wayfinding & identity

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