Role: Art Director

To educate and inform the public about bone reformation and the effects of a proposed osteoporosis drug, a four part series of animated sequences was developed.

Rather than a flat illustration, an immersive 3D animation was developed showing who is at risk, what bone is affected, and how the process works.

The illusion of moving from the macroscopic to the microscopic helps to transport the viewer to this abstract world.

Illustrator: Chris Marks, Animator: Eric Nutter